[...] the Viaggio sedan is forecast to miss sales targets for 2013 and 2014 by more than 60 percent.

Viaggio sales are reportedly affected by the model’s lack of visibility on the market. The compact sedan debuted on the Chinese market in September 2012. Although Fiat targeted production of 100,000 Viaggios this year and as much as 200,000 next year, analysts estimate sales of only 40,000 units this year and 54,000 units in 2014. The Dodge Dart-based Fiat Viaggio was made specifically for China and competes in the market’s biggest segment.

At the 12th China (Guangzhou) International Automobile Exhibition, Fiat launched three models, showing how important the China market is to them. The Italian-style sporty car Viaggio 2015MY, selling at RMB 108,800 – and special models including Viaggio Blacktop, Ottimo Blacktop, conceptual Ottimo Mefisto mirroring Italian design and qualities. Additionally, Ottimo sporty, 500C, and 500 etc were on display.

Fiat with a unique perception of Italian lifestyle created these models acting on market research and young consumers’ partiality. The launch offered the customers a wide variety of selections and sharpened up the competitive edges of Fiat in the mid-class car market.

Brand-new power mix is by all means the biggest attraction. Considered the most advanced transmission system using reliable and effective technology to fully meet the needs of young consumers for mighty power. Unique Fiat design was also placed across the range along with interior enhancements to honor the charm of fashionable Italy.
Fiat aims to create excellent and innovative products and services to cater to the changing needs of consumers for diversification and personalization, moreover to pass on the joy, optimism,and life concept to each of Chinese consumers.